1. Use an appropriate domain name extension (.com)

The .com domain extension is by far the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long. There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog.

We always recommend that you choose a .com domain. A .com domain is still the most trustworthy domain extension. Newer domain extensions like .mobi or .photography can be untrustworthy.

If your website is something like john.photography, and your users accidentally type in john.photography.com, they will most likely end up on an error page on photography.com. It’s smart to avoid that risk by sticking with .com.

We should also mention, most smart phone keyboards automatically have a .com button.

2. Make it brandable

There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog.

We always recommend that you choose a .com domain. A .com domain is still the most trustworthy domain extension. Newer domain extensions like .mobi or .photography can be untrustworthy.

If your website is something like john.photography, and your users accidentally type in john.photography.com, they will most likely end up on an error page on photography.com. It’s smart to avoid that risk by sticking with .com.

We should also mention, most smart phone keyboards automatically have a .com button.

3. Think about your visitors/customers

When dealing with most websites and finding the perfect domain name you should always keep in mind that it’s not what you like, but what you have researched and know that your visitors/customers will like. Just because you like the name or think it sounds good does not mean everyone else is going to like it.

4. Make it short

Length matters because of the processing fluency stuff and the difficulty to pronounce and recall a bad domain name. So, the fewer characters a domain name has, the easier it is to type, the easier it is to say, to share, the less it gets shortened on social media sharing platforms and in search results. So when you've seen those long domain names, they get compressed, or they might not show fully, or the URL might get cut off, or you might see just the t.co, all those kinds of things.

5. Target your area

If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: LondonBikeRepair.com.

6. Domain name generators 

A domain name generator website like panabee.com can help you find a proper name, by using many name and spelling techniques to generate ideas for your domain name. Its good to use those kind of domain name generator tools, you never know what might come up!